10$ for every 1000 views by make a website
$10 for every 1000 views that I generate versus another channel who might have a different CPU that is potential $50 or $100 which is massive.
Or maybe compared to another channel, their CPM might be $5 or $2. So depending on the niche you're going to get paid differently. And this is the tip that I have for you, especially if you are considering being on YouTube and you are using YouTube strategically because you want to make extra income. I'm going to share with you some niches that are generally going to have higher CPMs. And the reason why these niches and these industries have higher CPM is that the advertisers in these industries have a bigger budget and are more willing to spend money on these industries alone. So for example, real estate, finance, social media, anything tech-related, beauty, gaming, these are all massive industries where there's a lot of lucrative opportunities for advertisers to spend money on.
And therefore your CPM, your cost per thousand is going to be a lot higher than other niches. So if you are considering just start a YouTube channel for strategic reasons because you want to make some passive income with AdSense, then really keep that in mind for your channel niche. Now here are some industries that don't make as high of a CPM and that is anything related to pranks because there are not many advertisers that want to put their ads prank videos, anything controversial or taboo. So these types of niches you might want to reconsider, especially if your sole goal is to make money through ad sense revving.
Now obviously if it's your passion to have a comedy account and you want to do pranks on, people do that, but it is shown that educational content is a lot more profitable than entertaining content. So again, if you're considering to be a YouTuber and you want to make money through AdSense, just keep that in mind. Now before I dive into the next income stream that I have, I do want to make sure that nobody is discouraged from starting a YouTube channel because of what I just said. I want to make sure that even if you are planning to start a channel that is more for entertainment purposes and it's for you know, putting pranks, doing you know, taboo jokes, or doing anything related to politics that might be a little bit controversial. You absolutely can. And in the next few income streams that I'm going to share, it's also going to be related to you starting a youtube channel or any social media platform that generates you traffic and how you can monetizeaside from ad sense revenue, right?.
So the next income stream off of that point is affiliate links. Affiliate links are a really great way to make passive income is especially if you have an audience and if you have the traffic for it. And what affiliate links basically are, is if you really enjoy using a product or a service or a piece of software, get code for it or get a link to it and refer it and share it with your audience or anyone for that matter. And if that person clicks on the link and they make a purchase, then you're going to get a commission from that. So that is what affiliate marketing basically. And for me, I have links everywhere. I have links in my YouTube description, I have links on my website, I have affiliate links when I promote a product on my Instagram and just so happen to have a link. And for us how much money we make off of affiliates really varies month to month. But on average we make about two to $4,000 passively every month just through affiliates alone. And in fact, in February,
I believe we had one of our bigger months when it comes to affiliate marketing. We made $7,000 passively just from affiliates in February. And this is insane. And this is all for me just simply talking about products that I already enjoy using, recommending software to people, and working with brands that I really, really believe in and giving a code to someone if they want to join too. No pressure intended. And so this is a really awesome way for many of you guys if you guys do have social media platforms to capitalize on and to just make extra income off of promoting things that you already enjoy using. Anyways. Now here is my hot tip when it comes to affiliates and this is something that I've learned through the year and a half that I have been an affiliate for Amazon or for software products or for other companies and all these different things.
And what I've learned is when you are starting out, even if you aren't interested in affiliate marketing yet, let's say you are just starting your business or whatnot really be strategic with the platforms and the services that you use. And what I mean by this is if I were to go back in time, I really wish that I considered a company's affiliate program as one of my decision drivers of whether or not I want to use their product or not. So for example, let's say email marketing software. This is just a random example, you know, instead of just buying or investing or paying for an email marketing software every single month and only looking at the features,
I wish that I took that extra step to understand what is their affiliate program, what is the payout for that affiliate program in order to determine my decision of whether or not I want to use that service or product or software. The reason why I'm mentioning this as a tip is that oftentimes we don't know whether or not we'll be in affiliate one day. You might be using software like convert kit or active campaign or drip or MailChimp and you might really love it for your business and you might really want to recommend it to other people. But if they don't have an affiliate program that kind of stinks or if they do have an affiliate program but their payout is negligible maybe they don't have a good payout for their influencers, then that also stinks.
And so I would have really wished that I considered the affiliate side of things as I was choosing which products and services to use for my own business. Now that's tip number one. Another tip when it comes to affiliate marketing track it. Okay, so for a very long time I was just promoting things left, right? Fun at front and center. You know, I was just doing affiliate links for things, not really thinking too much of it because I didn't really think that I would make that much money off of affiliates. And it wasn't until a couple months ago when I told my team, Hey,
I'm actually wanting to track this now. Like, let's actually compile all the money that we've made from affiliates, put it in a spreadsheet for us to understand which affiliates are the best performing for us and based on what is the best performing, what is actually making us the most income, we will make more of an effort to push that to our audience. Why? Because our audience is clearly enjoying these services a lot more than these other ones. And that way I'm able to actually focus efforts in the products and services that benefit both me and my audience as well. It doesn't make sense to continue promoting something that nobody is interested in, right? And that'swhy it's so important if you are thinking of being an affiliate for any product or service that you're actually tracking the performance of these affiliates so that you can really be strategic with where you put your efforts towards.
Now with these two hot tips thatI'm sharing with you, it's going to help you increase your payouts a lot more. And its also going to make sure that you are a lot more confident and a lot more willing to promote these products. So remember the first tip that I mentioned is to make sure that when you're starting out and you're choosing products and services that you consider their affiliate program because in order for you to be in integrity as an influencer, as an entrepreneur, as a content creator, you want to be promoting products that you love, that you use yourself and that you can speak to. But if that program or that service isn'tnecessarily compensating you for talking so highly about them, then there's a little bit of a disconnect and you're not going to be as excited to talk about something that you already enjoy using. So that is why I mentioned tip number one.
If you want to be in a business of integrity and promote products that you really love, then reverse engineer the process and make sure that the products that you are using in your business right now, that they already have really great affiliate programs so that you'll be more than happy to continue using that service and get paid to recommend it at the same time. The second thing about tracking your data. This is also really important because you as the influencer, as the content creator, as the entrepreneur, you are going to personally feel a lot more invested and a lot more excited to talk about someone else's products or services or software knowing that your audience loves it as well. And again, you get compensated as the reward of recommending these amazing programs, software, products, and services to your audience. So just want to mention why I mentioned those two hot tips for you because I think that a lot of people, they don't spend enough time tracking things and they don't think about affiliate marketing as strategically as they should be in order to increase their confidence in the product and increase their payout potential that you can have from recommending products that you already love. Now moving onto the fifth income stream that I make online, that is brand deals. This is different from affiliate links, so affiliate links is linking something and then making a commission off of that lick.
Whereas brand deals are when a brand will pay me a lump sum in order to talk about their products in a video or inan Instagram story. Now for me in my business, I don't make a lot of money through brand deals, to be honest. And that's because I don't really need to do brand deals in order to make a living for myself. And I also find that a lot of brands that reach out to me, I have never used their products before and very similar to what I said earlier on is that you want to run a business of integrity and you don't want to promote products that you don't use yourself. Or at least that's my philosophy. So I actually turned down a lot of brand deals and that's allowed me to really build a very strong trust between you guys. If you know that I'm promoting a brand, then you know that it's something that I actually use because I'm not that type of person that is always going to rely on brand deals in order to put a roof over my head and food in my belly. And so for me, it's not consistent income when we have brand deals, but when we do have brand deals, we make about two to $3,000 every single time depending on the package. Now again, here's my hot tip for you. When it comes to brand deals, you want to make sure that you are very data-driven.
When you approach brands or when brands approach you. So for example, I'm going to give you a quick ScreenFlowof what my media kit looks like. It's very data-driven. I tell brands what is the percentage of females and males in my audience? What do they like doing? What are their interests? How many of them are from the U S how many of them are from Canada? All of these important stats for these companies to determine whether or not they want to invest in me as an influence because again, they don't really care about me. They care about the audience that I bring. And so the more data that I can give them about my audience, the better. Not only this, but I also give them a lot of data on my channel performance, my Instagram performance, and everything like that. A lot of brands and companies want to make sure that they're going to get a good return on investment and they also want to make sure they're not investing in influencers that have bought their subscribers or bought their followers. And so for me, I always include my social blade stats, I include my watch time, I include my impressions and my reach, all the different types of data points that a brand would care about in order for them to forecast the ROI. Not only this, but I also share with them other leverage that has. So I'm not just only sharing my YouTube channel, but I'm also sharing the fact that has an email list of 60,000 people. These are my open rates.
I have a Facebook group, I have an Instagram, I have a podcast in order for me to create that mass leverage to show to the brand. And another hot tip that I have for you is that brands, again, like I mentioned, want to make sure that there is an ROI. So any time that you can include data that shows past performance, it's going to be really, really great. So for example, for me, in order for a brand to really understand what I can bring to the table, I'll maybe show them screenshots of my performance with my other affiliates and I'll say, Hey, you know, this is my average click-through rate with my Amazon affiliates. This is how much money and income that I've produced for Amazon based on the affiliate links that I share with my audience.
This is another example of me working with a brand and how much revenue we generated or how many clicks we generated. And that's going to allow that brand who'sconsidering me as an influencer that they want to work with. It's going to really help them make that judgment call of whether or not I am worth the investment. So that is a hot tip that I have for you when it comes to dealing with brands. Now comment below. If you want a specific video on how I create a media kit, this is something that has been my mind as a content idea for a while. I'm just not sure if you guys are interested. So make sure you comment below if you are interested in me doing that video, all about how to create a media kit like this one now onto the last income stream that I have and that is stocks. So actually the moment that I'm filming this video, we are in the midst of the pandemic and not only this, since starting my business, I have completely neglected my stock portfolio. And so when I actually logged in to check,I actually forgot the password and my username. But when I logged into check I realized thatI'm actually losing money off of my portfolio. So I have lost $2,000 off of it. Here's a screenshot to prove it. And so with stocks it is, you know something that goes up and down and you never know how the market is going to react. So right now the market is down, which by the way is a good thing because that means that a lot of stocks are on discount and it's the perfect time to invest in stocks right now as we speak, especially since a lot of the prices have really, really gone down. So if you are interested in investing now is really the perfect time because literally, every company is on a discount.
But anyway, I started investing in index funds and I started doing a little bit of stock picking. I don't do too much of it. And there was a time where I also invested in cryptocurrencies. I lost a lot of money in cryptocurrencies, but there was a time where I was investing a lot in this area and this is another income stream that I have even though right now it's not making me any money. Um, but this is something to consider for you, especially during this time when the market is down. So remember the rule of thumb is you want to buy low, so you want to buy stocks and buy index funds and buy whatever when the prices are low. And then you want to sell high, meaning that when the prices go up, you want to sell that stock so that you can make a return on it. Now as I mentioned, the first two things that I got started with were index funds and what index funds are is that instead of buying specific company, so for example, you buy a couple of stocks in Apple and you buy a couple stocks and Tesla when you invest index funds, you are essentially investing in an entire index. So let's say instead of investing in specific companies, I'm now investing in the entire S and P 500 which means that I have now bought a little bit of every single company that is within the top 500 companies in the U Sand within the S and P 500 index. That is an index fund.
So if the S and P 500 goes, my portfolio will go up as well. If the S and P 500 is down like it is right now, then my portfolio will go down as well. And this is how you can really diversify your risk a little bit more. Now obviously with stock picking, and that means you only buy an Apple or you specifically only buy in Tesla, or you specifically buy an Amazon and you create your own little portfolio of different stocks that you've bought in multiple companies, you have a potential of a higher return. So if only those companies thrive in all the other companies fail, then you're gonna make a huge return out of it. But it's a lot riskier. So if those companies fail, then you'll also fail as well. And so that's the difference between stock-picking, which is a little bit riskier versus investing in something safer such as index funds. For me, I rationalized it as, okay, well I personally think that the S and P 500 from a longterm perspective, it's always going to go up. I believe that the market will always go up. You know, obviously, there's going to be months or years where it goes down, but as a whole, within maybe a 20 to 50-year span, I believe the trend is that it's going to go up. And so that's why I personally decided to invest in index funds first.
Now obviously there are some companies that I invest in that is just very specific. For example, weed stocks or other different types of industries, but I personally believe that if you are getting started with investing, especially DIY investing, meaning that you are investing yourself and you're not necessarily relying on a fund manager to help you do it, then I personally believe that investing in something like index funds is a really great way to start. Now obviously I am Canadians I am not comfortable with sharing resources that would help Americans, but if you are in Canada or maybe you're just interested to learn where I learned a lot of my stuff from there is an awesome resource called the Canadian couch potato that really talks about index investing. It gives you model portfolios that you can replicate and it really helps break down a lot of these complex terms into digestible and understandable English. This is what I started off with when I was in university and to this day I still have my portfolio even though I don't really touch it. And I actually think as a matter of fact that I probably should look at it more and invest in it more. But I think that this is a really great way for you to create passive income for yourself in the long term. Now again, by no means am I a fund manager. I am not a financial expert. I really barely know whatI'm doing. But uh, at least you have a starting place to understand the different things that are available to you in order to make more income by leveraging your online presence or just by taking action alone. For a lot of these things, especially let's say investing in stocks, it might take a little bit of research, but it's very,
very easy to get into. If I can figures it out, you can figure it out. So definitely put that ownership and self-responsibility onto yourself to learn about the income, how you can diversify, how you can increase your income streams because it's really nice to not only rely on one income stream in order to put a roof over your head or to put food in your belly. But anyway, guys, I hope that you enjoy today video. I hope that you found it informative and I hope that you learned something new and at least one of these income streams that I have presented. Now if you more videos from me, typically I post videos about marketing, social media, entrepreneurship, and online coaching. Definitely make sure you check out these two videos I have here as well.
We also, if you forgot that I mentioned it in the earlier stages of this video, we also have a new podcast. It's called the turn your followers into clients podcasts. If you want way more longer-form business advice, this is definitely the podcast that you want to listen to. Anyways, guys, I appreciate you. I hope you guys have a great day, a great week, and a great life, and I will see you in the next video. Bye guys.
Or maybe compared to another channel, their CPM might be $5 or $2. So depending on the niche you're going to get paid differently. And this is the tip that I have for you, especially if you are considering being on YouTube and you are using YouTube strategically because you want to make extra income. I'm going to share with you some niches that are generally going to have higher CPMs. And the reason why these niches and these industries have higher CPM is that the advertisers in these industries have a bigger budget and are more willing to spend money on these industries alone. So for example, real estate, finance, social media, anything tech-related, beauty, gaming, these are all massive industries where there's a lot of lucrative opportunities for advertisers to spend money on.
And therefore your CPM, your cost per thousand is going to be a lot higher than other niches. So if you are considering just start a YouTube channel for strategic reasons because you want to make some passive income with AdSense, then really keep that in mind for your channel niche. Now here are some industries that don't make as high of a CPM and that is anything related to pranks because there are not many advertisers that want to put their ads prank videos, anything controversial or taboo. So these types of niches you might want to reconsider, especially if your sole goal is to make money through ad sense revving.
Now obviously if it's your passion to have a comedy account and you want to do pranks on, people do that, but it is shown that educational content is a lot more profitable than entertaining content. So again, if you're considering to be a YouTuber and you want to make money through AdSense, just keep that in mind. Now before I dive into the next income stream that I have, I do want to make sure that nobody is discouraged from starting a YouTube channel because of what I just said. I want to make sure that even if you are planning to start a channel that is more for entertainment purposes and it's for you know, putting pranks, doing you know, taboo jokes, or doing anything related to politics that might be a little bit controversial. You absolutely can. And in the next few income streams that I'm going to share, it's also going to be related to you starting a youtube channel or any social media platform that generates you traffic and how you can monetizeaside from ad sense revenue, right?.
So the next income stream off of that point is affiliate links. Affiliate links are a really great way to make passive income is especially if you have an audience and if you have the traffic for it. And what affiliate links basically are, is if you really enjoy using a product or a service or a piece of software, get code for it or get a link to it and refer it and share it with your audience or anyone for that matter. And if that person clicks on the link and they make a purchase, then you're going to get a commission from that. So that is what affiliate marketing basically. And for me, I have links everywhere. I have links in my YouTube description, I have links on my website, I have affiliate links when I promote a product on my Instagram and just so happen to have a link. And for us how much money we make off of affiliates really varies month to month. But on average we make about two to $4,000 passively every month just through affiliates alone. And in fact, in February,
I believe we had one of our bigger months when it comes to affiliate marketing. We made $7,000 passively just from affiliates in February. And this is insane. And this is all for me just simply talking about products that I already enjoy using, recommending software to people, and working with brands that I really, really believe in and giving a code to someone if they want to join too. No pressure intended. And so this is a really awesome way for many of you guys if you guys do have social media platforms to capitalize on and to just make extra income off of promoting things that you already enjoy using. Anyways. Now here is my hot tip when it comes to affiliates and this is something that I've learned through the year and a half that I have been an affiliate for Amazon or for software products or for other companies and all these different things.
And what I've learned is when you are starting out, even if you aren't interested in affiliate marketing yet, let's say you are just starting your business or whatnot really be strategic with the platforms and the services that you use. And what I mean by this is if I were to go back in time, I really wish that I considered a company's affiliate program as one of my decision drivers of whether or not I want to use their product or not. So for example, let's say email marketing software. This is just a random example, you know, instead of just buying or investing or paying for an email marketing software every single month and only looking at the features,
I wish that I took that extra step to understand what is their affiliate program, what is the payout for that affiliate program in order to determine my decision of whether or not I want to use that service or product or software. The reason why I'm mentioning this as a tip is that oftentimes we don't know whether or not we'll be in affiliate one day. You might be using software like convert kit or active campaign or drip or MailChimp and you might really love it for your business and you might really want to recommend it to other people. But if they don't have an affiliate program that kind of stinks or if they do have an affiliate program but their payout is negligible maybe they don't have a good payout for their influencers, then that also stinks.
And so I would have really wished that I considered the affiliate side of things as I was choosing which products and services to use for my own business. Now that's tip number one. Another tip when it comes to affiliate marketing track it. Okay, so for a very long time I was just promoting things left, right? Fun at front and center. You know, I was just doing affiliate links for things, not really thinking too much of it because I didn't really think that I would make that much money off of affiliates. And it wasn't until a couple months ago when I told my team, Hey,
I'm actually wanting to track this now. Like, let's actually compile all the money that we've made from affiliates, put it in a spreadsheet for us to understand which affiliates are the best performing for us and based on what is the best performing, what is actually making us the most income, we will make more of an effort to push that to our audience. Why? Because our audience is clearly enjoying these services a lot more than these other ones. And that way I'm able to actually focus efforts in the products and services that benefit both me and my audience as well. It doesn't make sense to continue promoting something that nobody is interested in, right? And that'swhy it's so important if you are thinking of being an affiliate for any product or service that you're actually tracking the performance of these affiliates so that you can really be strategic with where you put your efforts towards.
Now with these two hot tips thatI'm sharing with you, it's going to help you increase your payouts a lot more. And its also going to make sure that you are a lot more confident and a lot more willing to promote these products. So remember the first tip that I mentioned is to make sure that when you're starting out and you're choosing products and services that you consider their affiliate program because in order for you to be in integrity as an influencer, as an entrepreneur, as a content creator, you want to be promoting products that you love, that you use yourself and that you can speak to. But if that program or that service isn'tnecessarily compensating you for talking so highly about them, then there's a little bit of a disconnect and you're not going to be as excited to talk about something that you already enjoy using. So that is why I mentioned tip number one.
If you want to be in a business of integrity and promote products that you really love, then reverse engineer the process and make sure that the products that you are using in your business right now, that they already have really great affiliate programs so that you'll be more than happy to continue using that service and get paid to recommend it at the same time. The second thing about tracking your data. This is also really important because you as the influencer, as the content creator, as the entrepreneur, you are going to personally feel a lot more invested and a lot more excited to talk about someone else's products or services or software knowing that your audience loves it as well. And again, you get compensated as the reward of recommending these amazing programs, software, products, and services to your audience. So just want to mention why I mentioned those two hot tips for you because I think that a lot of people, they don't spend enough time tracking things and they don't think about affiliate marketing as strategically as they should be in order to increase their confidence in the product and increase their payout potential that you can have from recommending products that you already love. Now moving onto the fifth income stream that I make online, that is brand deals. This is different from affiliate links, so affiliate links is linking something and then making a commission off of that lick.
Whereas brand deals are when a brand will pay me a lump sum in order to talk about their products in a video or inan Instagram story. Now for me in my business, I don't make a lot of money through brand deals, to be honest. And that's because I don't really need to do brand deals in order to make a living for myself. And I also find that a lot of brands that reach out to me, I have never used their products before and very similar to what I said earlier on is that you want to run a business of integrity and you don't want to promote products that you don't use yourself. Or at least that's my philosophy. So I actually turned down a lot of brand deals and that's allowed me to really build a very strong trust between you guys. If you know that I'm promoting a brand, then you know that it's something that I actually use because I'm not that type of person that is always going to rely on brand deals in order to put a roof over my head and food in my belly. And so for me, it's not consistent income when we have brand deals, but when we do have brand deals, we make about two to $3,000 every single time depending on the package. Now again, here's my hot tip for you. When it comes to brand deals, you want to make sure that you are very data-driven.
When you approach brands or when brands approach you. So for example, I'm going to give you a quick ScreenFlowof what my media kit looks like. It's very data-driven. I tell brands what is the percentage of females and males in my audience? What do they like doing? What are their interests? How many of them are from the U S how many of them are from Canada? All of these important stats for these companies to determine whether or not they want to invest in me as an influence because again, they don't really care about me. They care about the audience that I bring. And so the more data that I can give them about my audience, the better. Not only this, but I also give them a lot of data on my channel performance, my Instagram performance, and everything like that. A lot of brands and companies want to make sure that they're going to get a good return on investment and they also want to make sure they're not investing in influencers that have bought their subscribers or bought their followers. And so for me, I always include my social blade stats, I include my watch time, I include my impressions and my reach, all the different types of data points that a brand would care about in order for them to forecast the ROI. Not only this, but I also share with them other leverage that has. So I'm not just only sharing my YouTube channel, but I'm also sharing the fact that has an email list of 60,000 people. These are my open rates.
I have a Facebook group, I have an Instagram, I have a podcast in order for me to create that mass leverage to show to the brand. And another hot tip that I have for you is that brands, again, like I mentioned, want to make sure that there is an ROI. So any time that you can include data that shows past performance, it's going to be really, really great. So for example, for me, in order for a brand to really understand what I can bring to the table, I'll maybe show them screenshots of my performance with my other affiliates and I'll say, Hey, you know, this is my average click-through rate with my Amazon affiliates. This is how much money and income that I've produced for Amazon based on the affiliate links that I share with my audience.
This is another example of me working with a brand and how much revenue we generated or how many clicks we generated. And that's going to allow that brand who'sconsidering me as an influencer that they want to work with. It's going to really help them make that judgment call of whether or not I am worth the investment. So that is a hot tip that I have for you when it comes to dealing with brands. Now comment below. If you want a specific video on how I create a media kit, this is something that has been my mind as a content idea for a while. I'm just not sure if you guys are interested. So make sure you comment below if you are interested in me doing that video, all about how to create a media kit like this one now onto the last income stream that I have and that is stocks. So actually the moment that I'm filming this video, we are in the midst of the pandemic and not only this, since starting my business, I have completely neglected my stock portfolio. And so when I actually logged in to check,I actually forgot the password and my username. But when I logged into check I realized thatI'm actually losing money off of my portfolio. So I have lost $2,000 off of it. Here's a screenshot to prove it. And so with stocks it is, you know something that goes up and down and you never know how the market is going to react. So right now the market is down, which by the way is a good thing because that means that a lot of stocks are on discount and it's the perfect time to invest in stocks right now as we speak, especially since a lot of the prices have really, really gone down. So if you are interested in investing now is really the perfect time because literally, every company is on a discount.
But anyway, I started investing in index funds and I started doing a little bit of stock picking. I don't do too much of it. And there was a time where I also invested in cryptocurrencies. I lost a lot of money in cryptocurrencies, but there was a time where I was investing a lot in this area and this is another income stream that I have even though right now it's not making me any money. Um, but this is something to consider for you, especially during this time when the market is down. So remember the rule of thumb is you want to buy low, so you want to buy stocks and buy index funds and buy whatever when the prices are low. And then you want to sell high, meaning that when the prices go up, you want to sell that stock so that you can make a return on it. Now as I mentioned, the first two things that I got started with were index funds and what index funds are is that instead of buying specific company, so for example, you buy a couple of stocks in Apple and you buy a couple stocks and Tesla when you invest index funds, you are essentially investing in an entire index. So let's say instead of investing in specific companies, I'm now investing in the entire S and P 500 which means that I have now bought a little bit of every single company that is within the top 500 companies in the U Sand within the S and P 500 index. That is an index fund.
So if the S and P 500 goes, my portfolio will go up as well. If the S and P 500 is down like it is right now, then my portfolio will go down as well. And this is how you can really diversify your risk a little bit more. Now obviously with stock picking, and that means you only buy an Apple or you specifically only buy in Tesla, or you specifically buy an Amazon and you create your own little portfolio of different stocks that you've bought in multiple companies, you have a potential of a higher return. So if only those companies thrive in all the other companies fail, then you're gonna make a huge return out of it. But it's a lot riskier. So if those companies fail, then you'll also fail as well. And so that's the difference between stock-picking, which is a little bit riskier versus investing in something safer such as index funds. For me, I rationalized it as, okay, well I personally think that the S and P 500 from a longterm perspective, it's always going to go up. I believe that the market will always go up. You know, obviously, there's going to be months or years where it goes down, but as a whole, within maybe a 20 to 50-year span, I believe the trend is that it's going to go up. And so that's why I personally decided to invest in index funds first.
Now obviously there are some companies that I invest in that is just very specific. For example, weed stocks or other different types of industries, but I personally believe that if you are getting started with investing, especially DIY investing, meaning that you are investing yourself and you're not necessarily relying on a fund manager to help you do it, then I personally believe that investing in something like index funds is a really great way to start. Now obviously I am Canadians I am not comfortable with sharing resources that would help Americans, but if you are in Canada or maybe you're just interested to learn where I learned a lot of my stuff from there is an awesome resource called the Canadian couch potato that really talks about index investing. It gives you model portfolios that you can replicate and it really helps break down a lot of these complex terms into digestible and understandable English. This is what I started off with when I was in university and to this day I still have my portfolio even though I don't really touch it. And I actually think as a matter of fact that I probably should look at it more and invest in it more. But I think that this is a really great way for you to create passive income for yourself in the long term. Now again, by no means am I a fund manager. I am not a financial expert. I really barely know whatI'm doing. But uh, at least you have a starting place to understand the different things that are available to you in order to make more income by leveraging your online presence or just by taking action alone. For a lot of these things, especially let's say investing in stocks, it might take a little bit of research, but it's very,
very easy to get into. If I can figures it out, you can figure it out. So definitely put that ownership and self-responsibility onto yourself to learn about the income, how you can diversify, how you can increase your income streams because it's really nice to not only rely on one income stream in order to put a roof over your head or to put food in your belly. But anyway, guys, I hope that you enjoy today video. I hope that you found it informative and I hope that you learned something new and at least one of these income streams that I have presented. Now if you more videos from me, typically I post videos about marketing, social media, entrepreneurship, and online coaching. Definitely make sure you check out these two videos I have here as well.
We also, if you forgot that I mentioned it in the earlier stages of this video, we also have a new podcast. It's called the turn your followers into clients podcasts. If you want way more longer-form business advice, this is definitely the podcast that you want to listen to. Anyways, guys, I appreciate you. I hope you guys have a great day, a great week, and a great life, and I will see you in the next video. Bye guys.
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